South by Southwest 2024 is a hotbed of up-and-coming trends across tech, film, music, and pop culture for the roughly 300,000 attendees who descend on Austin, Texas, each spring. For everyone else, the event—abbreviated SXSW and also colloquially referred to as “South By”—is a FOMO-inducing nine-day marathon taking place March 8-16 this year. This year, keynote speakers include the Duchess of Sussex, Meghan Markle,