Qatar Tourism’s playbook Qatar Tourism has invested in creating the optimum environment for MICE (Meetings, Incentives, Conferences and Exhibitions) This has created a boost in the entire tourism value chain, increasing visitor demand and attracting inward investment resulting in driving a multiplier effect across the domestic economy. The success of the business events sector contributes to strengthening Qatar’s position as an attractive tourist destination, and supporting relevant sectors such as aviation, hospitality and transportation.