Canada’s Rethink has continued its remarkable rise through the ranks to take the number 1 spot this year . DDB Chicago’s climb up the rankings is just as impressive, finishing 2nd this year, having not made the top 100 in 2023 . Serviceplan Munich dropped down to 3rd place from its 2nd place finish last year, its ‘Dot Pad’ project, a smart tactile graphics display for the visually impaired .