Partnership provides Way.io with access to premium digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) This partnership marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024, according to Statista. This partnership is a key element of Perion's commitment to expand our global footprint.