The Global Alcohol Industry: In 2019, the global alcohol consumption, measured in liters of pure alcohol per person of 15 years of age or older, was 5.5liters, which is a 4.7% relative decrease from 5.7liters in 2010. Globally, North America and Asia-Pacific are expected to dominate the market during the forecast period. The Macallan The Intrepid Price: $1.38 million In May 2018, a 64-year-old single malt Scotch whisky in a unique crystal decanter