The Global Alcohol Industry: In 2019, the global alcohol consumption, measured in liters of pure alcohol per person of 15 years of age or older, was 5.5liters, which is a 4.7% decrease from 5.7liters in 2010. Globally, North America and Asia-Pacific are expected to dominate the market during the forecast period, with a CAGR of 2.2%. From March to September 2020, there were $41.9 billion in liquor store sales, representing an increase of 20% from the same period the previous year.