Iain Acton has worked on a wide array of projects from broadcast (BBC, Fox Sports, Eurosport), to streaming (Hulu, All4, Pluto TV) and technology (Headspace, Facebook, IBM). He’s worked on the motion for the global Jägermeister rebrand, which mimicked the way that the bottle refracts and reflects light. LBB> What are some ways in which you find motion's effect on the human psyche