The world's largest brewer said the number of its drinks sold fell 1.7pc in 2023 after American shoppers turned their backs on its Bud Light beer . Sales in North America took a hit of 15.3pc after transgender social media influencer Dylan Mulvaney posted an advert for Bud Light on Instagram . For decades, Bud Light had been the go-to beer for ordinary Americans, mainly selling to suburban families and blue collar workers .