Experts believe billions of dollars in Saudi money can help build a tech industry to complement its oil dominance. On a Monday morning last month, people endured a three-hour traffic jam as their cars headed towards an event space in the desert, 50 miles outside Riyadh. To skip the congestion, frustrated event goers drove onto the highway shoulder. Also Read Tata Electronics prepares ground for high-end chips Nothing teases new edition Phone 2a launch on April 29.