Salesforce, Microsoft and Google temporarily take over local storefronts as a show of force to conference attendees. While 2023 highlighted the technology’s ability, 2024 will be about increasing the accuracy of results so that executives in high-stakes industries can get comfortable using AI. The best way to improve accuracy is through experimentation and co-piloting tests to advance adoption, said Clara Shih, CEO of Salesforce AI. The AI can adjust to different standard deviation confidence levels as users get comfortable that the technology can be trusted in high