Advanced Driver Assistance Systems, personalised experience in cockpit like seat configuration, entertainment content, dashboard lighting, and Park Assist, once perceived as gimmicks, have now become essential features akin to seat belts . The advent of Software-Defined Vehicles (SDV) and the integration of Artificial Intelligence (AI) can unlock a new era of customer centricity through innovation and efficiency . This is not new for us – for the past decade, we have effectively employed AI and machine