In 2023, Michigan State University surveyed 1,227 Americans to learn whether they know about farm animal production, their opinions on animal welfare, and their views on precision livestock farming technologies. The biggest takeaway from our findings is that roughly half of survey takers were not sure if PLF would have positive outcomes such as lowering cost of production, improving pig health or increasing how much pork was produced. Most people who participated in this study felt that PLF could improve either a pig’s health or its overall quality of