Google started removing some of the popular homegrown apps from its Play Store . The list includes matrimony platforms such as Shaadi, Matrimony.com, Bharat Matrimoni; Balaji Telefilms’ Altt (formerly ALTBalaji), audio platform Kuku FM, dating service Quack Quack, Truly Madly, Naukri, and 99acres . Google said that 10 companies in the country had avoided paying fees despite benefiting from the platform .