Fashion Retailer Mango is Using AI to Enhance Productivity

Fashion Retailer Mango is Using AI to Enhance Productivity

Glossy

Mango has 15 different digital intelligence platforms, covering everything from pricing to personalization. Moving forward, Mango will use the technology to facilitate better in-house efficiencies and creativity through multiple tools, as it aims to outdo super-fast fashion companies like Shein and Temu. The new platforms include Midas, used by the brand to strategically price products on its site and in its stores.

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