In the U.S., 30 percent of adults and over half of those under 30 use dating apps, according to a Pew Research Center survey last year. In the United States, 38% of adults reported paying for them, with men and higher-income adults more likely to pay for them. The Miilk: "The first kind get overwhelmed by options and cannot make rational choices, the second get desperate and blame themselves for what they don't control. This transition is still underway, as