The California Privacy Protection Agency board on Friday voted 3-2 to advance rules about how businesses use artificial intelligence and collect the personal information of consumers, workers, and students. The proposed rules seek to create guidelines for the many areas in which AI and personal data can influence the lives of Californians: job compensation, demotion, and opportunity; housing, insurance, health care, and student expulsion. Under the rules advanced on Friday, businesses must notify people before using AI.