Broadcasting Industry Needs to Make the Most of the Opportunities Presented by AI Technology

Broadcasting Industry Needs to Make the Most of the Opportunities Presented by AI Technology

theSun

Broadcasting Department director-general Datuk Suhaimi Sulaiman said that a one-size-fits-all approach is no longer practical and AI technology can help the broadcasting industry to form narratives suited to current needs. Radio Televisyen Malaysia (RTM) also exhibited several examples of AI technology, including AI-controlled avatars and teleprompters that follow the reading pace of newsreaders at the symposium.

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