WWE announced a “record-setting” pact with Logan Paul and KSI’s Prime Hydration beverage brand to become the wrestling entertainment company’s exclusive “official hydration drink partner” With the deal, WWE is following the playbook of UFC, now its corporate cousin under TKO Group. WWE’s new deal with Prime comes after UFC in January 2023 struck an exclusive global partnership with the drink brand. Paul, a digital influencer and wrestling pro, also has a talent deal to appear