The Sports Bra is a pub where women’s sports are celebrated — and the only thing on TV. It has successfully tapped into a meteoric rise of interest in women's sports, embodied most recently by the frenzy over University of Iowa basketball phenomenon Caitlin Clark’s records-smashing feats. In the 2023 Women’s World Cup drew 18.9 million viewers on average, surpassing the audience for the men’s title match for the first time.