The Sports Media Lab’s latest news drop is the April 1 publication of David Bockino’s new book, “Game On: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans.” The book is the first comprehensive look at the evolution of the sports media industry and suggests that the increased personalization of content (i.e. social media, fantasy sports, and gambling) is in stark contrast to the industry’s initial focus on the collective experience.