Fox CEO Lachlan Murdoch said the yet-to-be-named platform will reach 5 million subscribers within its first five years of operation. Given that the legacy TV bundle is shedding subscribers at a record rate, the stated goal of converting 5 million holdouts between now and fall 2029 is at odds with the conditions on the ground. In the last year alone, some 7.25 million customers have ditched the bundle, effectively erasing nearly 40% of the base.