Analytics is the sport industry’s most popular tool as it’s transforming every aspect of the game, from player performance and team strategy to fan engagement and business models. Over spring break, 20 sport analytics majors from Falk College of Sport and Human Dynamics enjoyed a once-in-a-lifetime opportunity to visit Italy. The eight-day trip to Milan, Bologna, Florence and Rome was part of Department of Sport Management Professor Rodney Paul’s sport analytics course.