The column by Associate Professor of Sport Management David Bockino in Sports Business Journal explores how college students are approaching expanded opportunities to gamble on sports. In the column, Bockinok draws upon discussions, surveys, interviews and focus groups with more than 100 college students conducted by the Sports Media Lab at Elon. Bockinkino is the author of the forthcoming book “Game On: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans”