India has seen a soaring growth from INR 2400cr. in 2008 to over INR 15000cr. In 2023, Athlete endorsements amounted to INR 7345cr, which is 24 percent higher than the previous year’s. The report focuses on three aspects of sports, namely, Sponsorships (inclusive of ground, team, and franchise fees),. GFX – SPORTS INDUSTRY SPENDS Sports has established itself