Fox Corp, Walt Disney and Warner Bros. Discovery expects to draw 5 million subscribers in its first five years. The new sports-centric service is expected to launch in the fall with hopes of luring an audience Murdoch has dubbed “cord-nevers”. Pricing for the service — which would have rights to the National Football League, the National Basketball Association, Major League Baseball and college competitions — could be higher than what people have talked about, Murdoch said.