This detailed report presents a thorough analysis of the evolving landscape, focusing on how sponsorships, endorsements, and media spends are influencing the future trajectory of sports in India. The report explores how cricket, with the Indian Premier League (IPL) at its helm, contributed a whopping 87% to the overall industry spends in 2023. Emerging Sports on the Rise : Despite cricket’s dominance, the report uncovers how other sports like football, kabaddi, badmint