Darcella Ltd targeted companies with offers of high-end hospitality at sold-out events such as the Six Nations Rugby, Carabao Cup final, Cheltenham Gold Cup, and the BRIT Awards. The company traded using the name of a similar, but completely unrelated, hospitality business and told its clients the tickets had become available due to a cancellation. the company then cancelled the bookings, which were worth on average around £6,000 just days before the events were due to take place.