2K Boosts Video Game Sales With Sports Games

2K Boosts Video Game Sales With Sports Games

Digiday

2K, publisher of sports titles such as “NBA 2K” and “WWE 2K,” has a head start in the race for sports properties, and it’s looking to take advantage in 2024. It’s the first “Top Spin” title since 2011, and the latest in succession of sports games to be released by 2K over the past year.

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