Intuit Inc. released a new report, “The Science of Loyalty,” focused on the drivers behind consumer behavior and tangible insights that marketers can take to build loyalty. The report includes findings from a survey of 4,000 consumers across the United States, Canada, the United Kingdom and Australia – with 1,000 participants per market – and qualitative interviews with eight global marketing experts. Approximately 70% of consumers emphasize that it’s important for them to buy from the right brand.