The first credited mention of intimacy coordinators came in 2017, when the first season of “The Deuce” was released. The drama series, starring James Franco and Maggie Gyllenhaal, told the story of the porn industry in New York City in the 1970s. In the last seven years, the importance of the role has grown significantly, with CBS reporting there are over 100 intimate coordinators working in the TV and film industry.