Nicole Poole, HFA’s vice president and hospitality and entertainment lead, will be attending Bisnow’s Chicago Retail, Entertainment, Sports and Tourism event on May 29. Poole: For some of our clients in this sector, it's about creating unique, immersive experiences that customers can’t get anywhere else. For a hotel or restaurant, hospitality groups should think about how they’re bringing forth amenities and experiences that people will enjoy during their stay.