Roblox: The Next Frontier in Entertainment Marketing

Roblox: The Next Frontier in Entertainment Marketing

Yahoo Finance UK

Warner Bros. and Legendary are hoping for a monster-sized opening weekend for “Godzilla x Kong: The New Empire”. Roblox reports 71.5 million active users, who are spending an average of 2.4 hours a day on the platform. The fastest growing group devoting its time to Roblox is Gen Z, the 12 to 27-year-old demographic.

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Read more at Yahoo Finance UK