Pendulum is a strategic investment and advisory platform that seeks to reimagine how great companies are built and redefine who gets to build them. In addition to PSE, pendulum Opportunities provides strategic capital to growth-stage consumer companies positioned to meet the needs and expectations of an evolving generation of consumers. The value of PSE and our advisory team lies in our ability to help first generation brand owners pinpoint the problems they seek to solve and provide the playbooks they need to scale.