The film business has had to battle its way through everything from COVID shutdowns to strike-induced box office delays. The contraction in theatrical releases and the post-pandemic downturn at the box office has raised the stakes for every film release, so said a group of top theatrical marketing executives who spoke April 24. “If you’re not an event movie for someone, you're a movie for no one,” said Josh Goldstine, president of worldwide marketing and distribution for Paramount Pictures.