In the United States, the National Basketball Association’s augmented reality appOpens a new window allows fans to insert a 3D avatar of themselves into a live game. Using their smartphone, fans can create a 360-degree scan of themselves that can replace an actual player in a game. These avatars mimic the movements and reactions of a player in real-time, enabling fans to virtually become part of the game involving their favorite teams and players. To further engage fans, social media messaging should include hyperlink