Growth in the media and entertainment sector slowed down in 2023 to 8 percent from 21 percent in 2022 affected due to the headwinds from geopolitics, the uncertainty of war, a funding scarcity and regulatory implications. The sector grew by Rs 17,300 crore to reach Rs 23,2000 crore (US$27.9 billion), according to the FICCI Frames report. Television remained the largest segment, however, digital media is expected to overtake it in 2024.