The era of neural networks and metaverses, spatial computing, AR glasses and the use of VR to fully immerse ourselves in new spaces and interactions will inevitably become our present in the next three to five years. In this article, we'll discuss how changes in business are already forcing us to adapt to new realities in marketing. The introduction of AR into marketing is still perceived as a wow effect, yet AR marketing spend is gradually increasing — from $3 billion last year to an expected $12 billion within three