Print this page Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here. Read our full range of business picks here. Specification: Business strategy Explain how Lego uses market segmentation Analyse the sustainability challenges Lego faces To compete further with rivals like Disney, Lego has two options: a) develop its theme park provision, or b) invest