TikTok's new creator rewards program, announced Monday, incentivizes creators to post longer videos and optimize their content for search. To qualify for payments in the new program, creators must be at least 18 years old and have at least 10,000 followers and 100,000 views in the previous 30 days. The company also said that it will assign a 'search value' to qualified videos based on how aligned they are with popular search topics.