In a winner-takes-most world, a few companies are vastly outperforming their peers. But what are they doing differently? We surveyed more than 2,000 respondents in the US, UK, Germany, and Australia (interviewees were at the director level or higher at companies with medium revenues of US $650 Million) Advertisement The nonlinear shape of this distribution curve illustrates how companies that develop beyond a threshold level of evolution achieve what we’re calling “quadratic performance”