The Mobile Giving Gap: The Negative Impact of Smartphones on Donation Behavior

The Mobile Giving Gap: The Negative Impact of Smartphones on Donation Behavior

University of Connecticut

Three UConn Business-affiliated researchers found there is a substantial “mobile giving gap’’ between smartphone users and users of traditional computers; but they also discovered an easy and cost-effective solution. Their research, titled “The Mobile Giving Gap: The Negative Impact of Smartphones on Donation Behavior,’’ has just been published online by The Journal of Consumer Psychology.

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