23andMe, founded in 2006 and whose value soared to $6 billion in 2021, is on the verge of being delisted from the Nasdaq stock market index. Co-founder and CEO Anne Wojcicki is looking to pivot the company and stage a comeback, much as she did after the startup stumbled in 2013. Alex Niemeyer, associate professor of professional practice in the Miami Herbert Business School’s Department of Management Science, highlighted that startups especially must embrace the concept of pivoting