Digiday has learned that NCM will for the first time offer guarantees on business outcomes for advertisers who commit dollars in the upfront. Sales goals will be agreed to between NCM’s sellers and the client, and “makegoods” or extra ad inventory, will be offered in case those goals are not met. NCM executives also explained that the largest cinema. operation — which emerged from bankruptcy last year — will offer its.d inventory across programmatic SSPs.