Meta's growth is due in particular to its advertising tools and the success of "Reels'. The company founded by Mark Zuckerberg said that net profit in the January to March period rose to $12.4 billion with total revenue, mainly from selling ads, up an impressive 27 percent, at $36.5 billion. By the end of the year, Meta could also start selling advertising on Threads, its text message platform similar to X (formerly Twitter)