Marketers have once again named social media as the skill that is most overrated by businesses, according to Marketing Week’s 2024 Career & Salary Survey. For the second year running, more than a fifth (22.5%) of the 3,000 marketers surveyed say social media is the best skill that businesses look for in a marketer, a slight fall on the 22.9% who said the same in 2023. The same is true regardless of the type of business marketers work in.