Amidst ongoing global challenges, Irish business leaders have expressed a nuanced outlook on the national economy's performance for 2024. This sentiment is further amplified by strategic investments in marketing and a keen focus on customer acquisition, as revealed in recent surveys. Marketing emerges as a critical lever for growth, with 44% planning to maintain their previous year's marketing spend and 35% intending to increase it. Despite the overarching emphasis on marketing, direct spending in this area is not seen