Marketers now prioritize customer-centricity, abandoning channel-centric approaches to meet evolving needs and achieve business success. POS systems are designed to work as a flexible connection across any purchase point, from a store to a mobile app to the website. This prevents them from being able to deliver these seamless multi-channel experiences that not only make customers happy but also make companies more successful. There are a few elements of the RFP process that marketers can change.