In a competitive world where the slightest advantage in speed or innovativeness can mean the difference between surviving and thriving, it's hard to imagine that your competitors are not thinking about or leveraging AI. In fact, any organization, regardless of the industry, could and should be embedding AI within their operations. You need an organizational culture that is both receptive to its potential and aware of its pitfalls. Implement AI without thinking through the strategy, business process and governance.