The Digital Picnic, we’ve dubbed 2024 the year of ‘ugly’ content. It’s raw, authentic, and strategically blends brand alignment with entertainment. Slick is out, and scrappy is in Thanks to TikTok’s influence on how we consume and create organic and paid content, the once-dominant professionally produced content is making way for something more real. When aligned with your brand strategy, this approach is an innovative and effective way to advertise and connect.