In today’s data-driven world, organizations must strategically leverage vast data volumes to drive positive outcomes. This requires the right strategy to align technology, processes, and a data-centric culture to transform information into actionable insights and competitive advantage, says Satish Jayanthi, CTO at Coalesce. Identify the Right Use Cases Organizations can use data to create innovative data products that provide a better customer experience and make breakthroughs in improving their existing products.